Top 5 SEO trends for 2017

The top 5 SEO trends for 2017 as seen by me:

1. Google’s AMP- just another fad or the future of mobile?

Accelerated Mobile Pages project (AMP for short) is a new Google initiative to build a better, more user friendly mobile Web by introducing a new “standard” for building web content for mobile devices. Basically, this new standard is a set of rules that form a simple, lighter version of HTML. And pages built in compliance with AMP are sure to load super-quick on all mobile devices.

Ever since its launch in search results in February 2016, AMP has been in the SEO news. However, despite all the buzz around the project, SEOs and webmasters keep treating it quite warily. Is AMP yet another Google fad to come and go within a few months like many of them did before? Or is the project here to stay and form the future of mobile?Read More…

2. 301 redirects can prevent your pages from passing topical relevance

If you are in SEO for quite some time, you definitely remember the golden rule: don’t overdo with redirects — they are a PageRank leak.

However two months ago Google turned the SEO world upside down, announcing that redirects no longer result in losing PageRank and you are free to use any type of 3xx redirection without the fear to lose your rankings.

Well, I hope you haven’t got accustomed to this idea over the past two months, because according to Christoph C. Cemper of LinkResearchTools, 301 redirects might actually harm your SEO by intervening in how pages pass their topical relevance via anchor texts. Read More…

3. HTTPS is eating up your referral data. Any ways to fix that?

It’s been two years since Google started its active campaign for Web security and announced HTTP to be a ranking factor in its algos. The Web blew up with the idea of switching to HTTPS to improve rankings.

Could we still hope to see a ranking boost thanks to the switch? Nope. Truth be told, it’s highly unlikely that HTTPS can help you up with Google rankings. Read More…

4. Still building citations for your local business? It might be just the time to stop!

It turns out citation building might be the most overestimated factor for local SEO. A recent study from Andrew Shotland & Dan Leibson of Local SEO Guide showed that the strength and volume of local citations don’t seem to matter much for local rankings.Read More…

5. Optimizing for voice search — your chase for featured answers

A featured snippet — also known as a “rich answer” or “direct answer” — is a summary answer to a searcher’s question that Google shows in a special block at the top of its SERP.Read More…

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